Creative Producer

/

Documentary

/

The Latin Music Revolution

(

8

)

/ About the project

The year is 2023, and reggaeton and dembow are dominating the airwaves. Shakira just received the Video Vanguard Award from MTV's VMAs, and your grandma knows who Bad Bunny is.


Welcome to "The Latin Music Revolution." This documentary dives into the popularity, roots, and evolution of Latin Music and the young stars taking the industry by storm.


The doc's creative direction reflects the cultural and sonic evolution across many Latin countries by contrasting embroidery with modern chrome aesthetics. The approach grounds the narrative in tradition while, like Bad Bunny's cover for Rolling Stone, it speaks to where the culture is going.

Client:

ABC

Creative Director:

LZ Granderson

Art Director:

Jeffrey Hsu

Designers:

Stephen Sekyiamah, Felix Thoo

/ Year

2023

OTHER

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